A speculative concept for Henri Arslanian, Michael Dotsikas & Billy Martin

You wrote them. We couldn't stop watching them move. Henri & Hodler just walked off the page.

Nobody commissioned this. We watched Henri and Hodler on the shelf and had to know what they'd look like off it — talking, reacting, teaching a generation that learns by watching, not just reading.

This is a first draft, built in a day. Direction and tone over polish — the characters, the world, the camera, the voices and the score are all generated from your book, from scratch.

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Henri and Hodler have lived on the page since day one. Today, they talked back.

Same faces. Same world. Same clever rhymes, the same two dudes who've got style. Only now one of them raises an eyebrow before the punchline, and the other loses his cap when he gets excited. That single difference is the gap between a book a child finishes once, and a character a child asks for by name.

A book teaches the child who opens it. A CHARACTER
reaches the ones who never would.

Kids aren't finding ideas on shelves anymore. They're finding them mid-scroll, from a character who made them laugh a second before they realised they'd learned something.

The hardest part of that equation is the part you've already finished. You have the characters. You have the curriculum. You have the voice. The only thing missing is motion — and motion is the one format that actually travels.

One book. One world. Every format kids actually watch. What it becomes on screen.

8–12 minutes

Episodes

One chapter becomes one episode. A to Z through the book, in order — a library a parent puts on and trusts.

15–45 seconds

Shorts & Reels

One idea, one joke, one clean explanation per clip. The format that finds new readers who've never heard of the book.

60–90 seconds

News Drops

Something moves in crypto this week. Hodler explains it to kids by Friday, in your voice, your framing.

3–5 minutes

Read-Alongs

The book narrated on screen, characters animated over the pages — the bridge between what exists and what's next.

Classroom cut

School Editions

Lesson-length versions with the jokes intact and a teacher's beat built in. Distribution that doesn't depend on an algorithm.

Pure comedy

Character Shorts

No lesson, just Henri and Hodler being funny. This is what makes kids come back for the ones that do teach.

Before anything moves, the cast gets locked. Meet the character world.

HenriThe Host

HodlerThe Heart

Model sheets. Front, profile and close-up turnarounds so every future frame matches, no matter who renders it.

Expression range. The smirk, the double-take, the raised eyebrow. Built once, reused forever.

Costume variants. Hodler in the bandages, Henri in the cape — straight from the pages you already wrote.

A world to stand in. Locations that carry the story of money in their architecture, not just their captions.

Most series die in month two, when the workload catches up. This one runs on autopilot.

01 / FIND

Story mining

We pull the month's beats from your books, and from what's actually moving in crypto right now.

02 / WRITE

Scripting

Written in the voice you already established. You approve a slate once, not a script at a time.

03 / MAKE

Production

Characters, camera, voice and score generated against the locked model sheets. Consistency by system, not by luck.

04 / PACK

Packaging

Titles, thumbnails, captions, cut-downs. One episode becomes a week of shorts.

05 / PUBLISH

Publishing

Scheduled across YouTube and social on a cadence that holds, whether or not anyone's watching the calendar.

Which means the series doesn't run on your time. It runs on a system — and your time goes where it should: the ideas, the voice, the final yes.

Crypto is where the first book started. It isn't where the world ends.

Once the cast exists, the subject is interchangeable. The same two characters can carry anything a child needs to understand about money, and the century they're growing up into.

BitcoinSavingBlockchainInflationWhy things cost what they costWeb3Starting somethingScams & staying safeAIValueTokenizationThe history of money BitcoinSavingBlockchainInflationWhy things cost what they costWeb3Starting somethingScams & staying safeAIValueTokenizationThe history of money

There's a version of this where the books become a show. Let's talk about that one.

Thirty minutes. We'll walk you through the world, the formats, the production system, and what a first season could actually look like.

Book a call

Or just reply to the message this came with — either works.